Why Your Rebrand Won’t Work Until You Do: The Silent Identity Gap Sabotaging Coaches and Entrepreneurs
When your inner identity begins to shift, your brand, message and direction can feel misaligned — not because you’re lost, but because you’re evolving. The “identity gap” emerges when the old self dissolves before the new one has fully arrived. In this in-between space, clarity cannot be forced; it must be embodied. Brand Alchemi supports entrepreneurs in bridging that gap, aligning your true identity with an authentic, resonant brand expression.


