Brand Strategy Begins With Identity: Resonance-First Client Profiling
Traditional ideal client profiles often fail because they focus on who you want to attract rather than who is already responding to you. In identity-led branding, attraction is shaped less by demographics or messaging and more by internal state, emotional patterns, and coherence of expression. This article introduces Resonance-First Client Profiling as an alternative approach that starts with identity before strategy. By observing real patterns of attraction and resistance, founders can build brands that reflect who they are becoming, rather than forcing alignment through surface-level positioning.